His name has always been associated with the neat and clean designs he creates. The well tailored suits or the lip-smacking food at his elite restaurant- Giorgio Armani is a name to be reckoned with. While we might have considered wearing his famous ‘power suits’, how about ‘living’ in a suite that has been designed by him. The Italian couturier is all set to design exclusive apartments in The World One Towers situated in Upper Worli, Mumbai. Promoted by the Lodha Group, the aspiring project is cited to be one of the world’s tallest residential building and the group has roped in Armani’s interior design studio-Armani Casa to design apartments, villas and common places.
While Armani has designed the interiors of residence at Burj Khalifa, Dubai, this is the first time he is doing a decor project in India. Uber luxurious flats designed by him are likely to cost INR 50 crore. The 3 and 4 BHK apartments here depict Armani’s personality be it in the upholstery, the furniture or even the basic fittings. The Italian maestro offers French windows that allow home buyers to sit back and take in Mumbai’s skyline and the scenic view of the Arabian Sea. Hues of beige, grey, moss green and black dominate the interiors.
The three tower project is expected to burn a whole in your pocket as homes here are staggeringly priced and sold on ‘invitation’ only. While 3,000 square feet apartments in 117 storey World One Tower are cited to cost an average of INR 9.5 crore and duplex mansions with 360 degree view are likely to cost INR 100 crore, 3 BHK homes in World Crest is likely to cost and average of INR 8.5 crore. Talking to Bombay Times about India’s real estate scenario, Armani said, “With the construction of an extraordinary real estate complex such as this one, Indian real estate sector has definitely come of age on the global stage because it is not just the tallest residential building in the world, it’s also an exceptional work of architecture.”
He goes on to talk about adding his personal design atheistic to these apartments, “I have collaborated on a research project in which I became deeply involved, as every architectural solution, from the layout of the rooms to the furniture finishes, was designed to encourage intimacy and a sense of relaxation and well-being. In particular, the furniture and furnishings was arranged to encourage positive energy flow. I also introduced elements to reference the project’s country of location: so there is fretwork, craftsmanship and detailing, with the metallic reflections of white gold leaf, liquid metal and special wall finishes, in homage to the rich iconographic culture of India, reinterpreting its most representative themes in a modern key. Thus, a fascinating, far away culture becomes a unique and symbolic project element.”
source:Indiaproperty
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